Enchanted with beauties of this land, and knowing success of same touristic places on Adriatic such as Brijuni and Opatija he begun planing touristic resort.
In 1908 he published a brochure explaining his idea of spa with example of other similar destinations on Adriatic coast. He formed limited liability company to take care of finances. Project included Monte Mulini, Montauro i Punta Corrente where pats, arbored walks, meadows and parks were already finished. Besides that, entire estate was surrounded with 2 m high dry-wall, 900 m long, from the iron gates to the park to the sea at Škarabe. He planted sport fields, 3 hotels and spa at the old Brunetti beach in Lone lagoon. First hotel was planed to be at the last curve of the road leading towards park, and the other in park itself at the crossroads to Punta Corrente and Montauro. The third one should be at Punta, by the sea shore. A line of villas were to be build along the main road. It was a profitable project and count Hutterodt refused an offer in 1908 to sell the land for one billion kunas. In 1918 dr. Weisskirchner, the mayor of Vienna, became interested in purchasing it, in behalf of his town. He was inspired by the "little red book" as the project was called by Marie Hutterodt. His offer was also refused after several months of negotiations. Most works were stopped after early death of Georg Hutterodt in1910 but the project made people realize potentials of the area and gave impulse to the real development of tourism. In 1911, Consortium of Innkeepers, Coffee-shops Owners, Liqueur Salesman and the Hotel-keepers was founded. With help from Hutterodt widow hotel "Adriatic" was opened in 1913 and grounds for modern tourism were there. With this project Rovinj was supposed to became a jewel of, as Hutterodt called it "La Costa del Sole" – Sunny Coast. Although not fulfilled, the project had a great influence on social and economic circumstances, at increasing of employment of local population, especially women, at crossing from traditional manufactory and agronomy to catering trade. Here we present touristic brochure, originally written in German language although all toponyms are in Italian. It was written as an elaboration, with sketches, mainly to attract investments, but also guests, and had marketing character.
Nowadays it presents a charming, almost empathic description of town and surrounding area, it takes us back to the age of steamships, sloops, mighty cruisers and old trains. In spite the big changes and modern accomplishments, with a certain time distance we could use this brochure even now in the same purpose because it is so full of proper information about beauty, offers and traffic. Luckily the air, filled with sounds of batanas, trabakuls, braceras, sails in the wind and the smell of sea salt and aromatic herbs hasn't changed since the brochure was written. Katarina Marić 1 2 References |
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